My passion lies in creating intuitive digital experiences by merging UX design principles with data-driven business analysis. I specialize in translating complex requirements into seamless user journeys, leveraging tools like Figma and front-end technologies (HTML5, CSS3, JavaScript). With expertise in user research, usability testing, CRM integration, and data integration, I collaborate closely with stakeholders and development teams to bridge the gap between business needs and user expectations. My goal is to craft solutions that not only meet business objectives but also enhance usability and engagement.